Cookie Policy

1What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit websites. They help websites recognize your device and remember information about your visit, making your next visit easier and more useful.

2How We Use Cookies

MarketLens Africa uses cookies to enhance your browsing experience, analyze website traffic, and understand how visitors interact with our website. Cookies help us provide you with a better, faster, and safer experience.

3Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submission. The website cannot function properly without these cookies.

Cookie Name	Purpose	Duration
cookie_consent	Remembers your cookie consent preference	1 year
session_id	Maintains your session state	Session

3.2 Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if error messages are received. This helps us improve website performance and user experience.

Cookie Name	Purpose	Duration
_ga	Distinguishes unique users	2 years
_gid	Distinguishes users	24 hours

3.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as language preferences) and provide enhanced, personalized features.

Cookie Name	Purpose	Duration
user_preferences	Stores your site preferences	1 year

4Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies, and you should check the relevant third-party websites for more information.

• Google Fonts: Used to display web fonts properly
• Google Maps: Enables map functionality on our contact page

5How Long Do Cookies Last?

5.1 Session Cookies

Session cookies are temporary and are deleted when you close your browser. They help the website remember your actions during a single browsing session.

5.2 Persistent Cookies

Persistent cookies remain on your device for a set period specified in the cookie. They are activated each time you visit the website that created that particular cookie.

6Managing Cookies

6.1 Browser Settings

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View cookies stored on your device
• Delete cookies
• Block all cookies
• Block third-party cookies
• Clear cookies when you close your browser

6.2 Browser-Specific Instructions

6.3 Impact of Disabling Cookies

Please note that blocking or deleting cookies may impact your experience on our website. Some features may not function properly, and you may need to manually adjust preferences each time you visit.

7Cookie Consent

When you first visit our website, you will see a cookie banner informing you about our use of cookies. By clicking "Accept" or continuing to use our website, you consent to our use of cookies as described in this policy.

You can withdraw your consent at any time by clearing your browser cookies or adjusting your browser settings.

8Do Not Track Signals

Some browsers offer a "Do Not Track" feature that signals websites you visit that you do not want your online activities tracked. Currently, there is no standard for how websites should respond to these signals. We do not currently respond to Do Not Track signals.

9Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of significant changes by posting a notice on our website or updating the "Last Updated" date.

10Children's Privacy

Our website is not directed to children under 18, and we do not knowingly collect information from children through cookies. If you believe a child has provided information through our website, please contact us immediately.

11More Information

For more information about cookies and how to manage them, you can visit:

• All About Cookies: www.allaboutcookies.org
• Network Advertising Initiative: www.networkadvertising.org

12Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

13Related Policies

This Cookie Policy should be read in conjunction with our:

• Privacy Policy
• Terms of Use