What Asset Classes Are
Stocks, bonds, cash, property—each behaves differently. We break down how they work, when they shine, and why mixing them matters for your portfolio.
Practical investment knowledge — explained like you're not already an expert
Three tracks based on where you're starting from
Start here if investing feels like a foreign language
You know the basics — now go deeper
For people ready to construct real portfolios
Equities, fixed income, property, alternatives — each category has its own personality. This guide walks through how they behave, why they exist, and when each might fit your situation.
Knowing how money works makes you a better investor. Our lessons cover the practical stuff—what actually moves markets, how to read financial reports, and why diversification matters. Pick what's useful to you.
Where to start if you're new to investing
Stocks, bonds, cash, property—each behaves differently. We break down how they work, when they shine, and why mixing them matters for your portfolio.
Want bigger gains? You'll probably need to stomach bigger swings. This lesson explains why safe bets pay less and how to find your comfort zone.
Investing for next year versus next decade requires different thinking. Learn how your time horizon shapes what you should own and how much risk makes sense.
The forces that move prices up and down
Price alone doesn't tell you much. P/E ratios, book value, earnings growth—these numbers help you figure out if something's worth buying.
GDP, inflation, jobs data—these headlines move markets. Know which reports to watch and what they mean for your investments.
Buying foreign assets means dealing with exchange rates. A great stock pick can still lose money if the currency moves against you.
Putting the pieces together the right way
How much in stocks? How much in bonds? These choices drive most of your results. Get the split right before worrying about individual picks.
Own different things that don't all rise and fall at once. When one part of your portfolio drops, others might hold up—that's diversification working.
Up 10% sounds nice—unless the market gained 15%. Learn to measure results against the right benchmarks and over meaningful time periods.
What's different about investing here
African markets often trade less actively than New York or London. That means getting in and out of positions takes more planning.
Taxes, foreign ownership caps, capital controls—each African market has its own rulebook. Know them before you commit capital.
Fewer analysts cover African stocks, which means less noise but also fewer shortcuts. Original research pays off more here than in crowded markets.
Short quizzes to see if the concepts stuck
Extras to help you along
A few suggestions from people who've been where you are
The basics really do matter. Rushing past them makes everything else harder than it needs to be.
Even quick notes help. You'll thank yourself later when you need to remember something specific.
They're not just filler. Finding out what you missed is the fastest way to actually learn it.
Follow the news. Try to spot the patterns and concepts you've read about. That's where learning sticks.
You've got a solid start. Markets keep changing, so there's always more to learn—and we keep adding content.
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